Brand Guidelines

Our logo is a vital part of our brand identity. The Logo Usage Guide provides detailed instructions on color, fonts, and the dos and don’ts of using the Liaqa logo. For your convenience, we offer a downloadable package containing all logo versions. Please adhere to these guidelines to ensure our brand’s integrity and consistency.

The logo stands as a cornerstone of our brand identity. The Logo Usage Guide meticulously outlines the specifics regarding colors, fonts, and the essential dos and don’ts concerning the Liaqa logo. We provide a downloadable suite encompassing all logo variations to facilitate ease of use. It is imperative to follow these instructions closely to preserve the coherence and integrity of the Liaqa brand.

Download the logo media kit here

Click the names below for the Adobe font link.

Website Fonts:

Indivisible (English) 

Adobe Arabic (Arabic)

If you cannot access our primary font and need to create custom graphics or promotional content, you may use a specified alternative font. This ensures a cohesive look and feel across all branded materials.

The primary color palette is crafted with a dynamic and vivid selection of hues designed to encapsulate the essence and vibrancy of Liaqa’s identity.
The colors are as follows:

1. A fresh and invigorating teal, denoted by #00b5b1, brings energy and creativity, symbolizing innovation and growth.
2. A bold and passionate hot pink, with the code #ff004e, injects a lively and spirited energy, representing Liaqa’s dynamic and youthful zest.
3. A warm and optimistic sunflower yellow, #ffaf08, adds a touch of cheerfulness and positivity, reflecting Liaqa’s friendly and welcoming nature.
4. A deep and sophisticated navy blue, represented by the hexadecimal code #272660, serves as a foundation for Liaqa, evoking trust and reliability.

These colors should be leveraged prominently across all branding and promotional materials to ensure brand consistency and recognition. Each hue has been carefully chosen to represent different facets of Liaqa’s brand personality, working together to create a cohesive and compelling visual identity that resonates with our audience.

When referencing our brand, the proper designation is Liaqa. This name should not be abbreviated or modified in any manner. In Arabic, Liaqa, meaning ‘fitness,’ epitomizes our dedication to fostering our clients’ wellness journey. It is essential to use our name appropriately to preserve the essence and integrity of our brand identity.

Adhering to these guidelines is crucial for upholding the strength and consistency of the Liaqa brand. We value your support and commitment to representing our brand accurately and respectfully.